• Use and abuse of paragraphs: reading a text without breaking lines is very difficult. Often, the reader is lost and cannot make clear the ideas that the text wants to present; one tip for it to not happen is to use short sentences. It helps in understanding the text.

• Capital Letters: IT’S ABSURD, but there are a lot of people that make a point of writing in capital letters – in the internet language this type of writing means that the person is screaming;

• Spelling mistakes: Do you have difficulty writing? The easiest way to write text without errors is with an automatic spell checker that is easily found in Word and similar software’s and also in different browsers. When in doubt, refer to a proofreader and be sure to use the dictionary ostensibly;

• Never lie: saying that you have played alongside the musician X or such in a stage Y does not help much, but lying about these facts can ruin your career;

• Do not delay: do not put a sentence or paragraph just to make your release bigger – it’s better to have a direct, concise 3-line release than 2 pages that say nothing.

• Do not bring useless information: to say that you have a veterinary degree will not help you in anything, much less say that you went on vacation to Miami, New York and London.

Key points your release must contain

• A “hook”: start your text with a “hook”, something that catches the attention of journalists, music people, promoters, nightclub owners and the general public.

• Ideal size (between 150 and 225 words): Do not think that a long release makes a difference – what happens is that people will end up not reading everything, especially if they are in front of the computer on the internet.

• Passion: journalists, promoters and nightclubs look for artists who are passionate about their art.

• A request: At the end of your release, you must ask a question – something that asks for an action from the one who is reading.

• Contacts: Once you’ve written your release, leave your contacts (social networks, website, email, phone) in the footer of the page. They are important so people know where to find you. Social media will serve as a great complement to anyone who wants to know more about you and your work.

Writing a coherent press release, telling your story, your background, and sharing essential information that makes you a special composer is critical to getting your name out in the press. Create a mailing list with people who might be interested in your music and start sending to these contacts.

Do not forget that your story is unique and trying to copy the background of another artist will not get you anywhere.

The press release is the fundamental start for you to get your name out there and become more recognized by people. 

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