We all have expertise in something.  Perhaps you’ve toured a lot on a small budget.  Or maybe you’ve created a successful Crowdfunding campaign^[7].  Shoot – maybe it was unsuccessful and you can share what NOT to do.  Point is, we all have helpful information to share with one another.  Include a link to your music or website in every blog post you create.  As it circulates, readers will likely check out the link you’ve provided and stumble upon your music.  Stay visible.  Find opportunities to share your music outside of your current circle of friends.

6) Be more like Keaton.

While touring with indie-artist Keaton Simons^[8], I was able to watch first-hand as he worked his magic.  When I asked for his best advice on getting press without a massive PR budget, he didn’t hesitate to share his secret.  “I think it’s about persistence and consistency, and valuing every member of your fan base.  Nothing substitutes the direct contact you get from touring, and true fans are the best free publicity we could hope for!  In today’s industry, we have the ability to write, record and release a song in ONE day, so releasing new material on a regular basis is a great way to stay connected to our fans.”  I agree with Keaton.  It always comes back to the music and ultimately the fans are King.  You can see Keaton on The Ellen Degeneres Show, June 10th, which I think is evidence enough that building a loyal fan base is what it’s really all about.

7) The Best PR = Free Advertising

Beth Hood Fromm of OMG Publicity^[9] graciously offered up a few incredible resources available to the hungry artist, willing to think outside the box.  Go sign up now!

• HARO^[10] – Help a Reporter Out (and a few tips^[11] to get you started.)
• Although ProfNet^[12] isn’t free, the small investment might be worth it for someone who can’t afford a publicist on retainer.

I used to think that great art should be able speak for itself.  I was dead wrong – if we don’t speak up for our art, no one will.  Buzz, press, fans, etc. start and end with us.

The key is realizing that, as artists, we are selling more than music – we are putting life experiences into songs so that others can sing along and say to themselves, “That is so true.”  Music can be life altering, and in some cases even life saving.  What an honor we have been given to share the gift of music.

So go ahead – PROUDLY SHARE YOUR MUSIC and BOLDLY TELL YOUR STORY.  Make sure you are putting your best foot forward, and you might just get that lucky break!

Your PR genius within will thank you because deep down it knows…we all make our own luck. 

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